On December 12, Wisconsin legislators introduced Senate Bill 759 (SB 759), which would substantially shift Wisconsin’s approach to consumer lending. The bill would:
- Impose a 36% annual percentage rate (APR) cap on consumer loans made by licensed lenders;
- Adopt predominant economic interest and totality of the circumstances tests that expand which entities “make” loans under the law and are subject to licensing;
- Add broad anti‑evasion language; and
- Require new, detailed reporting from licensed lenders to the Division of Banking within the Department of Financial Institutions (DFI).






