Photo of Tambry Bradford

Tambry Bradford

Subscribe to Tambry Bradford's Posts

Trial attorney Tambry represents individuals and public and private companies throughout the U.S. She regularly serves as lead trial counsel for clients facing high-stakes litigation.

Follow:Read more about Tambry BradfordTambry's Linkedin Profile

Key point: Plaintiffs’ attorneys have started sending a wave of letters asserting opt-out and access rights under California’s Shine the Light law.

Over the last three months, businesses have been receiving requests from California residents seeking to exercise their rights under California’s Shine the Light law, Cal. Civ. Code § 1798.83. These requests are sent by attorneys who purport to represent a California resident who is a “customer” of, and has an “established business relationship” with, the business receiving the request. The requests seek an accounting of the customer’s personal information disclosed to third parties for direct marketing purposes within the past year.

In a case of first impression, the U.S. Court of Appeals for the Ninth Circuit was tasked with determining whether the alleged extracting and retaining of consumer data and tracking of customers using an online payment platform exposes defendants to personal jurisdiction in the state where an online purchase was made. The court concluded it does not. “When a company operates a nationally available e-commerce payment platform and is indifferent to the location of end-users, the extraction and retention of consumer data, without more, does not subject the defendant to specific jurisdiction in the forum where the online purchase was made.”