On July 13, the FTC published its proposed Motor Vehicle Dealers Trade Regulation Rule in the Federal Register. As we covered here, the proposed rule would create a host of new compliance challenges for motor vehicle dealers, including a new national standard for price advertising, trigger disclosures for payments, added paperwork for the sale of add-on products, a prohibition on “no benefit” add-on products, and additional recordkeeping requirements. The deadline to submit comments to the proposed rule is September 12, 2022.