Enforcement of the California Consumer Privacy Act (CCPA) began July 1, 2020. Our privacy team at Troutman Pepper includes several attorneys who worked in an attorney general’s office. This privacy regulatory team has identified six areas of enforcement likely to catch the California Office of the Attorney General’s (OAG) attention, which arguably holds sole regulatory enforcement authority under the Act. This six-part series will focus on those areas of the law. Building on the experience of advising clients on the CCPA since its passage, our privacy compliance team will then discuss discrete strategies to minimize enforcement risk and bolster compliance efforts.

Below is the tentative schedule for this six-part series. This week’s alert focuses on the infamous “Do-Not-Sell” button and can be accessed here.

  • NEW: Enforcement Area No. 1: The Infamous “Do-Not-Sell” Button.
    Available: here
  • Enforcement Area No. 2: Treating the CCPA Like a Check-the-Box Exercise.
    Release Date: July 20, 2020
  • Enforcement Area No. 3: Service Providers.
    Release Date: July 27, 2020
  • Enforcement Area No. 4: Businesses Collecting Children’s Personal Information and Health Related Data.
    Release Date: August 3, 2020
  • Enforcement Area No. 5: Failing to Provide Adequate Notice at Collection.
    Release Date: August 10, 2020
  • Enforcement Area No. 6: OAG’s Reaction to CPRA Referendum.
    Release Date: August 17, 2020
  • Complimentary Webinar: Strategies to Prepare for Six Potential Target Areas of CCPA Enforcement by the CA Attorney General.
    August 19, 2020 2 p.m. EST
    Register here